Speaker: Thomas Nugraha | Company: Motherson Innovations | Date: 9-10 March 2022 | Full Presentation
Motherson's customer demand on product innovation
Introduction to previous projects that challenges Motherson to be more active in printed electronics.
The projects not only cover Automotive projects (which is the core business of Motherson), but also
In different area outside of Automotive industry.
· Printed electronics introduction to Motherson Products
Explanation on the need to implement printed electronics based on above customer demand.
Each project requires always require different "recipe" to meet customer expectation, which result in various challenges.
· Overcoming challenges on prototyping, production and product reliability
Due to each project requires different properties, the combination of substrate, ink and manufacturing steps results in unexpected challenges. We always add one or two additional step compared to our standard development steps to ensure the quality of production and acceptable yield.
· Printed electronics : a close collaboration for all players in the ecoystem
Same as other product and technology. Each player need to understand what is the demand of end customer, while also providing information regarding what was previously impossible, become possible by printed electronics. With this, the customer, may come up with new product idea and innovation by implementing this new possibilities.
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