Navigating the Market Landscape: Qualifying Ideas and Overcoming Barriers in Printed Electronics

The technology of printed electronics has the capacity to boost efficiency, and create fresh opportunities for innovation in many markets such as automotive and medical. This session will prioritize the exploration of goto-market experiences over the technology itself, offering valuable insights into the obstacles and challenges that may arise when introducing a new technology.
Attendees can expect to gain a deeper understanding of the hurdles and barriers that come with introducing printed electronics to the automotive market through discussions on industry standards, customer-specific norms, quality management, product requirements, regulatory compliance, and potential contractual or safety issues.
This session will also offer a sneak preview of potential go-to-market scenarios in the medical industry, showcasing how printed electronics can be utilized and which entry barriers might apply.