Brand Protection & Product Authentication, Connected Packaging & Labels.

Fundamental changes are taking place the World of counterfeiting. Global counterfeiting continues double digit growth according to the OECD.

This Masterclass outlines recent major movements in the counterfeiting landscape & the correspondingly fast evolving requirements for brand protection solutions.

Drivers include the dramatic rise of eCommerce, accelerated by the COVID pandemic, a strong shift from international bulk shipments of counterfeits to small postal parcels together with some other trends, including sustainability considerations.

The class also covers major technology groups (forensic markers / taggants, optical devices, digital watermarking, connected packaging and other approaches).


This masterclass also explores market & business opportunities for technology / solution providers.